India, June 12 -- Salesforce launched Marketing Cloud Next, a major update to its marketing platform that replaces traditional one-way messaging with AI-powered, two-way engagement across channels.

Built natively on the Salesforce Platform, Marketing Cloud Next introduces autonomous AI agents, powered by Agentforce, that act across the entire marketing funnel. These agents handle tasks like campaign creation, personalization, and performance optimization, allowing marketers to focus on strategy and creativity.

Unlike traditional platforms that add AI as a layer, Marketing Cloud Next was designed specifically for agentic marketing,where AI agents operate proactively across teams and channels to deliver personalized, real-time customer ex...