India, Oct. 25 -- In a world increasingly shaped by digital communication, protecting consumers from unsolicited and often harmful messages has become not just a regulatory obligation but a national imperative. While India's telecom sector has made significant strides under stringent oversight to curb spam and fraudulent communication, Over-The-Top (OTT) platforms continue to operate with minimal checks and balances. This regulatory vacuum undermines consumer trust and poses serious risks to privacy and national security.

In February 2025, a critical amendment to the Telecom Commercial Communication Customer Preference Regulations introduced a suffix-based header system for commercial SMS. Under this framework, all SMS communications now...