India, May 17 -- PayU introduces the EFT payment option, allowing merchants to offer a wider variety of payment options for their customers. Through EFT, PayU offers merchants an outreach to those customers who browse online, but lack access or are reluctant to engage in digital payments.

This payment solution caters to organizations that require fast and seamless solutions for high-value transactions but are unwilling to transact online.

The new offering from PayU will help merchants who would like to make inroads in Tier-2 and Tier-3 cities and towns, where customers' preferred mode of payment transactions is through banks.

Created to cater to high-value transactions, a customer can use the NEFT/RTGS option listed on the merchant's che...