India, Feb. 18 -- The Minister of State for Electronics and Information Technology, Jitin Prasada, today launched the Digital Brand Identity Manual (DBIM) to standardise Government of India websites and digital platforms. The initiative aims to create a uniform digital presence and ensure citizen-friendly and accessible government services.

Unveiled at the First CIO Conference 2025 in New Delhi, the DBIM defines key elements of a consistent digital identity, including visual elements such as logos, colour palettes, typography, and imagery, alongside verbal elements like brand voice and messaging frameworks. The DBIM also includes a toolkit to facilitate compliance and accessibility across digital platforms.

Stressing on the importance o...