India, May 1 -- IBM and Scuderia Ferrari HP have introduced a redesigned mobile app featuring Generative Artificial Intelligence (AI) capabilities developed on IBM's watsonx platform. The aim is to deliver a more immersive experience for Formula 1 fans worldwide and bring fans closer to all the Scuderia Ferrari HP action during the race weekend.

Launched on 1 May 2025, the new app provides Ferrari's 400 million global followers, known as Tifosi, with post-race insights, real-time data visualisations, AI-generated race summaries, and historical performance comparisons. For the first time, the app is also available in Italian, in addition to English, marking a strategic move to strengthen fan engagement in Ferrari's home market.

Built on ...