India, April 14 -- Sustainability has become more than a buzzword in India. Businesses are increasingly realising the vitality of environmental stewardship driven by rapid urbanisation and regulatory compliance. The 2024 SAP Sustainability Study highlights that over 39% of Indian businesses intend to increase their sustainability-focused investments in the next three years. Additionally, understanding the strong relationship between sustainability and an organisation's profitability, several key Gross Domestic Product contributing sectors have adopted new-age technologies to enhance energy efficiency and support sustainability goals.

One notable industry leading the charge is the hospitality sector. Hoteliers eagerly promote sustainabili...