India, Aug. 29 -- Himanshu Tandon, former head of POCO India, has joined London-based smartphone manufacturer Nothing. He has been appointed Vice President of CMF, a sub-brand under the company.

Previously, Tandon led Xiaomi's POCO brand in India, where he played a key role in its growth. After eight years with the company, he stepped down last month, prompting speculation that he would join CMF.

CMF is known for offering mid-range and affordable smartphones, as well as budget-friendly wireless earbuds and smartwatches. The brand stands out for its distinctive, design-led approach to technology. In a strategic move, CMF has now relocated its global marketing operations to India.

With India serving as a central hub for the brand's globa...