India, Dec. 13 -- Personalisation in modern retail is a must-have, not a nice-to-have. It is table stakes and not a competitive edge a business has over another. Retail platforms of today are expected to understand their consumer instantly-from curated recommendations to predictive search. The key question is no longer whether businesses can personalise, but how to personalise for consumers.

To retain customers, businesses must customise quickly, at scale, and with precision. This is where the graphics processing unit (GPU) cloud comes in-the silent powerhouse enabling the next generation of intelligent, hyper-relevant retail experiences.

A decade ago, personalisation meant addressing customers by name in an email. Today, it is about pr...