India, July 24 -- Comviva, a global provider of customer experience and data monetisation solutions, has announced progress in its AI-driven transformation and shift towards software-as-a-service (SaaS) through a strategic partnership with Amazon Web Services (AWS). As part of its AI-first approach, Comviva is integrating advanced artificial intelligence (AI) and generative AI (GenAI) capabilities across its suite of products, including Ngage-CNPaaS, API Marketplace, MobiLytix, BlueMarble, and mobiquity.

Through AWS, Comviva gains greater agility in deploying new product features and updates, aiming to reduce time-to-market for its customers. The scalability of AWS infrastructure supports peak usage periods without impacting service qual...