India, Sept. 16 -- In today's fast-paced technology landscape, emerging ICT startups face a distinct challenge-finding a niche in an increasingly crowded and constantly evolving market. A strong go-to-market (GTM) strategy is essential, not just as a launch roadmap, but as a survival toolkit. This is how up-and-coming ICT companies can craft GTM strategies that are scalable, relevant, and resilient.

Any effective GTM strategy must begin with a clear value proposition. The startups must explain why their solution matters and how it addresses a specific problem more effectively than competing alternatives. In 2025, B2B and B2C buyers are overwhelmed with options. The value proposition must be clear, appealing, and people-centric to stand o...