India, Jan. 29 -- Bharti Airtel on Thursday announced a collaboration with Adobe to offer Adobe Express Premium free of charge for one year to its entire customer base of more than 360 million users across India. The initiative, described as a first-of-its-kind partnership, aims to support the country's growing creator economy and widen access to professional creative tools.

Under the agreement, all Airtel customers, including mobile, broadband and DTH users, will receive complimentary access to Adobe Express Premium, a subscription normally priced at around Rs 4,000 per year. The offer can be activated through the Airtel Thanks App and does not require users to provide credit card details.

Adobe Express Premium enables users to create ...