India, May 5 -- Airtel Business has announced the launch of 'Business Name Display' (BND), what is called first-of-its-kind solution aimed at improving customer engagement for enterprises. The service allows businesses to display their brand name on the recipient's mobile screen during outgoing calls, helping to build trust and enabling recipients to distinguish legitimate business calls from spam.

Airtel previously addressed the issue of spam calls through the introduction of India's first spam-fighting network, supported by a nationwide campaign to raise public awareness. While these efforts have increased customer vigilance, leading more people to ignore calls flagged as spam or from unknown numbers, they have also had unintended cons...