U.S., May 11 -- The Ministry of Tourism of Saudi Arabia hosted a workshop for Google on upscaling the Saudi Tourism Ecosystem.

World Tourism Network member Dr. Jens Thraenhart attended the event and provided five key insights from the workshop.

1. Tourism Trends and Search Insights: There's an increasing global interest in tourism, with a particular spike in searches focused on MENA and Saudi Arabia. Saudi Arabia ranks as the 10th fastest-growing country for international searches, highlighting a 7% growth in global travel interest.

2. Google Consumer Surveys and Search Data: These tools have been used to assess travel intentions, shedding light on tourists' preferences. Authentic cultural experiences, packages, and discounts are drivi...