Us, Aug. 8 -- The image shown in this article is the trend trajectory for visitor arrivals to Thailand from January to July 2025, compared to the same period in 2024. It has been a decidedly bad first half, thanks to the scam centres, an earthquake, PM2.5, and a host of other external and internal roadbumps.

However, the worst seems to be over. July recorded a 12.4% increase over June. It would have been better had the final week of July not been hit by the Thai-Cambodian conflict.

The sudden border conflict has had a minimal impact on arrivals. Now that the two countries are on good terms, August should experience a rebound.

If the rest of 2025 follows the same trajectory as 2024, the year may end with just under the total arrivals of...