U.S., April 3 -- A refreshed multi-channel tourism advertising campaign titled "A Lifetime of Islands" made its debut with the unveiling of a stunning, five-panel billboard in the heart of Times Square in New York City this month and will run through the end of April. The heart and soul of the campaign is a series of five 30-second television commercials featuring Kravitz, who enthusiastically expresses his affection for The Bahamas and celebrates his Bahamian roots by being part of the tourism-building effort.

The campaign was conceived to portray The Bahamas as a paradise of 700 islands and cays including 16 major populated islands, each with its own identity, culture and experiences. "A Lifetime of Islands" spotlights rock legend Lenn...