India, June 26 -- Amid mounting global challenges - including ongoing geopolitical conflicts, economic uncertainty, currency volatility, and the intensifying negative sentiments of locals towards mass tourism - the update offers valuable insights into how Asia Pacific's tourism industry can remain competitive, resilient, and forward-looking.

"This mid-year update goes beyond forecasting - it's a strategic guidance for tourism leaders across the region," said PATA CEO Noor Ahmad Hamid. "As the industry grapples with unpredictable forces from geopolitics to global inflation, staying informed through timely, evidence-based insights is more important than ever. With the past six months having brought a wave of developments that directly imp...