U.S., April 24 -- In response to the changing global environment, the Pacific Asia Travel Association (PATA) has unveiled a revised Vision and Mission that align with the shifting priorities of the travel and tourism industry, emphasizing innovation, collaboration, and adaptability. These foundational principles serve as a driving force in developing a significant tourism economy.

The updated Vision and Mission received approval from the PATA Board during the PATA Annual Summit 2025 in Istanbul, Turkey, and were officially ratified at the 74th Annual General Meeting.

PATA's new vision, 'A meaningful Pacific Asia tourism economy,' is both succinct and powerful. The term 'meaningful' signifies a dedication to sustainable, comprehensive ou...