India, June 3 -- In a joint effort from the Hawaii Tourism Authority (HTA), the Hawaii Visitors and Convention Bureau (HVCB), and the Governor's Office through the Department of Business, Economic Development and Tourism (DBEDT), a coordinated effort has been launched statewide to bolster Maui island's tourism recovery.

The $6 million Maui Emergency Marketing Campaign is being funded by HTA and aims to drive travel demand to the island while supporting local jobs and restoring visitor confidence. In addition to the devastating wildfires that consumed the famous town of Lahaina, Maui is still 21% below its tourism numbers since the Covid pandemic.

In addition to government agencies, this initiative involved private sector partners, incl...