US, Jan. 7 -- The Jamaica Tourist Board (JTB) has launched Pedal Power Jamaica, a targeted relief initiative supporting cycling communities and tourism workers along Jamaica's premier cycling corridor impacted by Hurricane Melissa.

Delivered through JTB's Pedal Through Paradise platform, the first phase of the program was completed December 13-15, 2025, bringing together international cyclists, local partners, and hospitality stakeholders to provide immediate assistance. Additional relief activities are scheduled throughout January.

Coordinated by JTB Caribbean Sales Manager Trudy Dixon, and supported by Jamaican Olympian Peter Aldridge, the initiative has already delivered essential aid to affected families in Montego Bay, with upcomin...