Us, Oct. 4 -- Speaking at the platinum celebration awards during Jamaica Travel Market, Minister Bartlett outlined the government's forward-looking vision to significantly boost arrivals from the UK - a market that has shown steady recovery and growth following the global pandemic.

"The United Kingdom holds a deeply rooted connection with Jamaica, through our shared history, culture, and vibrant diaspora," shared Minister Bartlett. "Our goal of reaching half a million UK visitors annually by 2030 is bold and reflects the growing appetite among British travellers for the authentic Jamaican experience."

The Minister highlighted a multi-pronged approach to reaching the 500,000-visitor target, including expanding airlift from major UK citie...