Us, Dec. 17 -- With the United States as Jamaica's primary source market, the mission will provide direct engagement with major media outlets and key trade publications to ensure continued stability and growth in visitor arrivals.

"Sustained engagement with our key partners in the United States is critical as we enter the Winter Tourist Season," said Minister Bartlett. "The purpose of these engagements, in the aftermath of Hurricane Melissa, is to stabilize and stimulate our main market. These efforts are vital for our tourism direct revenue inflows and the essential linkages tourism provides to other economic sectors."

The delegation's itinerary focuses on two primary objectives: market reinforcement and inventory restoration. Minist...