US, Jan. 19 -- In a troubled and increasingly fragmented world, leadership in global tourism has quietly-but decisively-shifted. The appointment of Gloria Guevara as President & CEO of the World Travel & Tourism Council (WTTC) is more than a routine executive change. It is a signal that the private sector is now carrying a level of responsibility once reserved for governments and multilateral institutions.

Discover more Travel Travel Guides & Travelogues Tourist Destinations travel Travel & Transportation This was announced two days before FITUR in Madrid, which brings travel and tourism professionals and their ministers together.

Guevara's return to WTTC, where she previously served from 2017 to 2021, comes at a moment when global tour...