Us, Nov. 4 -- A travel world made not only of destinations, but increasingly of directions. A world in which BIT 2026 gives a voice to those who can already see where tourism is heading.

Organized by Fiera Milano, BIT presents its new Advisory Board, the heart of the BIT Think Tank: a space where professionals and experts come together to discuss key current issues and strategic challenges, and - in constant dialogue with the market - design practical solutions for growth and competitiveness.

Comprising Simon Anholt, Paolo Audino, Giovanna Manzi, Caroline Schaefer and Paolo Verri, the Advisory Board represents the many facets of contemporary tourism - from destination marketing to technology, from culture to sustainable mobility - and e...