Us, Sept. 24 -- Tourism in Europe is undergoing a profound transformation, driven by climate change, shifting demographics, and new patterns of demand. For National Tourism Organisations, it is no longer enough to plan only for the short term; they must be prepared for very different possible futures.

Europe's tourism sector is entering a decisive decade, facing challenges from climate change, geopolitical instability, technological advancements, demographic shifts, and evolving traveler expectations.

These trends make long-term planning increasingly complex while raising the need for resilience and adaptive strategies. To help destinations navigate this complex landscape, the European Travel Commission (ETC) has published "Future Proof...