India, March 19 -- Sabre Corporation has officially introduced British Airways' New Distribution Capability (NDC) content within Sabre's travel marketplace. Effective immediately, travel agencies connected to Sabre around the globe can explore, reserve, and manage NDC offerings in conjunction with conventional ATPCO/EDIFACT alternatives.Activating NDC through Sabre allows agencies to efficiently handle British Airways' offers and orders using Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs. Sabre's multi-source content approach facilitates the seamless integration of NDC content with conventional ATPCO/EDIFACT options, resulting in a cohesive shopping experience that streamlines workflows and boosts productivity. ...