Us, Dec. 15 -- BIT 2026 is positioning itself as more than a travel trade fair. When Fiera Milano unveiled the next edition-scheduled for February 10-12, 2026-at Milan's Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, the message was clear: travel is no longer about products alone, but about people, ideas, and movement as transformation.

The choice of venue was symbolic. Surrounded by historic locomotives, early automobiles, and the legendary ocean liner Conte Biancamano, BIT presented a renewed concept that mirrors how travel itself is evolving-from logistics to meaning, from destinations to experiences.

A People-First Exhibition Model At the heart of BIT 2026 is a reframed exhibition structure that puts Travel Makers-planners,...