Us, Oct. 31 -- The initiative aims to engage key audiences across targeted neighbourhoods in the capital, inspiring future travellers to discover the beauty, culture and warmth of Antigua and Barbuda.

Over seven days, the digital vans will illuminate London's most prestigious postcodes, from Greenwich to Hampstead, and Shoreditch to Richmond. Each route has been carefully selected to reach a diverse yet discerning urban audience, targeting individuals who are recognised to value authentic travel experiences, luxury, and cultural depth.

The campaign comes as part of ABTA's wider UK strategy to strengthen awareness and desirability for the twin-island nation as a premier travel destination, particularly among travellers seeking luxury, we...