U.S., June 8 -- There is no unified way to describe something as 'African,' but from a tourism perspective, inviting different regions, people, and cultures to learn from each other and capitalize on this shared opportunity is the idea behind the African Tourism Board.

Seven years after Juergen Steinmetz, the publisher of this publication, launched the idea of an African Tourism Board, ATB has taken many turns and is still exploring its place. However, leaders now understand the endless opportunities that tourism can provide anywhere in the world, including for the many cultures and people in nations across Africa.

Under the leadership of South African Cuthbert Ncube, the organization has been connected in a way that stakeholders on thi...