Us, Oct. 8 -- This ambitious goal comes as the destination experiences a significant 22% increase in Canadian airlift capacity for the upcoming winter season.

The new KPIs were announced during the Minister's address at the Edith Baxter Memorial Award which recognizes individuals who have made a substantial contribution towards the positive advancement of Jamaica's tourism industry. Established in 2021 by the Jamaica Tourist Board the event pays tribute to the legacy of Canadian publishing icon Edith Baxter, co-founder, Baxter Media.

"Canada represents one of our most important and fastest-growing source markets," said Minister Bartlett. "The substantial increase in airlift capacity this winter demonstrates the strong confidence our air...