New York, June 25 -- When Viola Davis started her production company nearly a decade ago, she was determined to bring about change in Hollywood with a strategic mandate: Normalize people of color on screen.

"We're not social statements. We're not mythical creatures all the time ... you can literally put pen to paper and write a great story that includes people of color, and it could actually sell," the Oscar winner said in a recent interview with The Associated Press.

Now, in the era of Time's Up and #MeToo, the call for diversity on all levels has been amplified. Some actors and directors have publicly called for 50-50 inclusion riders, contractual stipulations for the diversity of a film's cast and crew. But Davis says she doesn't nee...