Mumbai, Oct. 16 -- The global tyre industry is once again fighting headwinds of another economic slowdown, which is impacting its laid-out strategies. This is not a new phenomenon; neither will this be the last. It is simply the latest. Slowdowns are periodic upheavals that challenge manufacturing industries, including automobile and tyre sectors, to do reality checks on boardroom plans. They better be ready with alternative strategies or simply make way for those who do it. Those who have been consistently achieving success in tyre industry are aware that slowdowns are most often temporary hiccups and they are already turning the key to get out of the mess by redefining their strategies.

What makes the current market slowdown different ...