India, April 14 -- As the founder of MeMeraki, Yosha Gupta is changing what it means to engage with Indian art and crafts beyond just making it a currency of this consumerist age. Tracing back to the quieter roots of origin, Gupta knows where the future lies-at the intersection of technology, storytelling, and the celebration of traditional Indian arts. With MeMeraki, a platform that uses technology to power the artisan creator economy, the stars of the story are the master artisans themselves, who carry the legacy forward into the digital-first world. In an exclusive interview with Travel+Leisure India & South Asia, Gupta sits down to discuss the beginnings of MeMeraki, the soft power of culture-led travel, plus how conscious consumption...