India, June 23 -- Beyond striking architecture and cultural landmarks, Seoul takes pride in being the melting pot of global trends, K-pop-esque fashion, and vintage finds. Whether you're seeking upscale designer stores, cult beauty brands, or boutiques headlining minimalist trends, we promise you'll be spoilt for choice! In this story, discover the best shopping places in Seoul.

Also, explore our guide to the most overrated spots in Seoul and where to go instead.

What to buy in Seoul Seoul, South Korea | Image Credit: Arthur Chapman, CC BY 2.0, via Wikimedia Commons Whether you have an appetite for skincare finds, bold streetwear, Korean calligraphy sets, or some K-pop merchandise, Seoul has you covered. Here are some of our top recomme...