India, Sept. 8 -- Think ticking off every box on your travel checklist was going all out? Saudi is now handing out entire calendars. And while we knew Cristiano Ronaldo was here for football, the reason behind his extended stay might just come down to wristbands. The country has gone full throttle on events: F1? Check. Fashion Week? Front row (if you're CR7). eSports? Bigger than you'd expect. Indie film? That too. Think of it as the world's most dazzling, unpredictable line-up. The Unreal Calendar is so packed that even Ronaldo had to extend his stay-or as he puts it in the new campaign: "I Came for Football, I Stayed for More."

The campaign opens in the most unexpected way: with Ronaldo in the stands, not on the field. He sizes up Saud...