India, Aug. 26 -- As a leading voice in visual design and communication and helping legacy brands shape their identity, Radhika Chopra shares her insights with Travel + Leisure India & South Asia on what it takes to build a strong brand identity today, and how design responds to the environment around it.

Excerpts From The Interview With Radhika Chopra T+L India: As someone who has worked in the visual and digital art space for over 20 years, how do you think design defines storytelling? Radhika Chopra: Design and storytelling are inseparable. I believe it is the language through which a narrative is expressed, communicated, and discovered to reveal the soul of a brand. This soul is what becomes the concept of originality and uniqueness ...