India, March 19 -- T+L India: Can you take us through your content creation journey?

Aakriti Rana: I started nearly 10 years ago when there weren't many content creators. At the time, I was working in an ad agency and started my Instagram page. It suddenly blew up and I got a few collabs. Since there was nobody to guide me or look up to, it took a long time to understand how this could become my full-time job. I started with fashion content which I shot on the weekends and would space it out till I could shoot the next time. When I started getting paid, I left my job and pursued this full-time. It wasn't easy but I am glad that I trusted my instincts. A couple of years later when I saved enough money, I moved from fashion to travel conte...