NEW DELHI, May 31 -- Spiritual leader Sadhguru Jaggi Vasudev has filed a petition in the Delhi High Court, raising concern over the unauthorised use of his name and image by websites allegedly using artificial intelligence to promote products without his consent.

Appearing before Justice Saurabh Benarjee, Sadhguru's legal team argued that his identity was being misused to falsely endorse items and mislead the public.

The petition calls for immediate takedown orders against such content and stricter regulation of digital platforms enabling these actions.

During the hearing, Sadhguru cited specific instances of how his reputation is being exploited by entities leveraging AI. "My name is being exploited to sell products-one such example i...