India, June 29 -- India's urban centres are grappling with an escalating waste crisis, exacerbated by rapid urbanization, consumerism, and inadequate waste management infrastructure. Traditional linear models of consumption: take, make, dispose have led to unsustainable waste generation, overwhelming landfills and polluting ecosystems. In response, a paradigm shift towards a circular economy (CE) is gaining momentum, emphasizing resource efficiency, waste minimization, and sustainable design. However, the success of this transition hinges not only on technological advancements but also on profound social and behavioural changes. This article explores how fostering a culture of circularity can drive India's urban waste transformation, focu...