India, June 29 -- As the lines between physical and digital realms continue to blur, fashion brands are undergoing a radical transformation. No longer confined to fabric and runways, the industry is stepping boldly into a dynamic, interconnected world driven by AI, AR/VR, gamification, and immersive customer experiences. Fashion Beyond Fabric: The Rise of Digital-First Brands: In today's digitally saturated landscape, consumers expect more than just a transactional shopping experience. They seek interactivity, personalization, and community engagement, all of which are possible in the metaverse. Fashion is no longer just about what you wear; it's about how you engage with your style in a virtual space. Virtual try-ons, digital avatars, an...