India, April 12 -- The emphasis on safer formulations with strong advocacy of sulphate and paraben-free products without harmful additives is an industry-wide move.

In recent years, there has been a sea change in the way Indians consume products. Some would even argue that the Indian beauty market is experiencing a seismic shift becase of increased consumer consciousness for ingredient transparency and the desire for premium homegrown products. To cater to this growing need, Vaibhav Mittal founded Karmic Beauty.

He shares, "I am passionate about organic and natural products, believing in their inherent goodness. My mission is to share my love for natural products through Karmic Beauty and enrich lives by connecting people with nature's ...