India, Jan. 13 -- India's booming quick-commerce industry is taking a visible step back from ultra-fast delivery promises. Leading platforms such as Blinkit and Zepto have decided to pause their "10-minute delivery" claims after growing concerns over rider safety, work pressure, and stressful conditions faced by gig workers. The move follows government intervention and sustained public pressure, with Aam Aadmi Party MP Raghav Chadha emerging as one of the strongest political voices pushing the issue into the national spotlight.

The decision marks a turning point in how speed-driven delivery models balance convenience with worker welfare.

Quick-commerce companies built their brands around speed, promising groceries and essentials in just...