Bengaluru, June 25 -- The 10th edition of Myntra's flagship End of Reason Sale, concluded last night with over 2.2 million customers ordering over 9 million items in the biggest fashion carnival in the country to date.
Myntra witnessed a 3X rise in traffic to its platform over a normal day and registered over 7100 orders per minute at peak. T-shirts were the most popular product among men, with 1.45 million units sold, while kurtis were a favourite among women, who shopped for over 1.05 million units. The LibasGold Kurti was the most sold itemwith over 10,000 units. Personal Care emerged as the fastest growing category during this sale. Roadster, Myntra's biggest in-house brand was the most popular brand selling over 1.35 million products....