New Delhi, Jan. 14 -- Firefox takes another step towards making adventure and fitness a part of everyday life, launching its first of a kind concept store in New Delhi. This exclusive experiential store located at B- 306, Saraswati Vihar, Pitampura, New Delhi and is spread over a sprawling 1400 sq. feet which make choosing the perfect Firefox Bike more interactive and fun. The store is designed with an aim to provide an engaging, interactive and immersive experience to the consumers.

Firefox is looking to reignite the passion for health and adventure by creating such experiential stores thereby, attracting existing and potential customers. The brand has a diverse product portfolio and caters to customers across ages with its attractive and...