Jammu, Nov. 6 -- DS Spiceco, a part of the DS Group, has launched a new campaign for Catch Salts & Spices, highlighting its new positioning

#Kyunki Khana Sirf Khana Nahi Hota. Conceptualized by Dentsu Creative, the campaign highlights the thought that food encompasses a

plethora of creations- memories, bonds, tradition and values, thereby bringing the brand closer to a consumer's daily life.

The brand has roped in Akshay Kumar and Bhumi Pednekar to beautifully establish this concept and further emphasize on the underlying

thought that food is a language which is used to express a myriad of emotions. "We Indians not just enjoy food, we relish it. I am pleased to be a

part of the brand, Catch Salts & Spices, and its new campaign. Food ...