Nigeria, June 17 -- The Trump Organization is stepping into new territory with a high-profile foray into the communications field.

On Monday, the group announced it would launch its own mobile phone carrier service and a specially designed smartphone, a daring entry into its more conventional real estate and branding businesses in the highly competitive market of mobile technology.

As per the news, it is being stated that the Trump-named phone will cost $499 and will be launched in September. The new venture is yet another step for the company in its move into lifestyle and consumer tech domains, riding on its strong brand name to enter competitive spaces light years away from luxury resorts or hotels.

While the new business is markete...