Nigeria, June 26 -- In a shocking development that rocked the pay-TV industry, MultiChoice Nigeria reduced the price of its DStv decoders by half.

The price-cutting strategy is occurring against the backdrop of a sinister trend for the company, which has lost over 1.4 million African viewers across the continent -a bleak snapshot of the current economic pressures and shifting consumer trends.

Whereas others consider this a philanthropic gesture, the action is being made in a very calculated way, with the goal of survival and resetting the market. MultiChoice, once that behemoth of an African entertainment brand, is fighting for survival to keep up with the times. Exchange rate volatility, inflation, declining consumer buying power, and ...