Srinagar, April 16 -- India has a 377 million Gen Z population-born between 1996 and 2010. They're the second-youngest generation, between millennials and Generation Alpha. This is also the generation for whom the new media is not the new media but the only media most know about.

They are also referred to as the communication generation since they have grown up with access to loads of information at the click of a button. Smartphones, watches, apps, and Reels are part of their indispensable ecosystem. This generation is also going to be the most educated generation of all.

And many have either got into higher education or are getting into it, which makes higher education a center of everyone's attention and concern, while simultaneously...