SRINAGAR, July 25 -- The Geographical Indication (GI) tag has become an essential tool for preserving the authenticity of Kashmir's iconic handicrafts - from hand-knotted carpets to pure pashmina shawls. While this initiative, led by the Government of India, has brought hope for genuine artisans and exporters, recent incidents and ongoing challenges highlight the need for stronger enforcement, better administration, and broader awareness.

Last week, a tourist filed a formal complaint after allegedly purchasing a fake Kashmiri carpet near Tangmarg on Gulmarg Road - an area already under scrutiny due to a similar incident last year. Although this was not the same store, this recurring pattern is deeply concerning and has again shaken buyer...