New Delhi, June 3 -- Despite the setback caused by the recent Pahalgam terror attack, global tourism leaders remain confident about the swift revival of tourism in Jammu and Kashmir. Julia Simpson, CEO and President of the UK-based World Travel and Tourism Council (WTTC), described the sector as "incredibly resilient" and expressed optimism that international visitors will return to Kashmir.

Speaking during an interaction in New Delhi, Simpson acknowledged the tragic loss of lives in the April 22 attack but stressed that loyal tourists are unlikely to abandon Kashmir. "Travel and tourism is very, very resilient. Travellers are sophisticated and understand the global situation," she said, adding that people still travel to regions like th...