SRINAGAR, July 5 -- Sending a powerful message, the central government is all set to hold a two-day state tourism secretaries conference in Kashmir in a bid to offset the Pahalgam impact and instill confidence among tourists.

The two-day meeting will kick off on July 7 in Srinagar, and tourism secretaries from all the states are likely to participate. This is so far the biggest outreach of the Modi government to revive tourism in Kashmir.

An official said the Centre wants to send a message that there is no security crisis in Kashmir. "This is by far the biggest exercise to put the tourism sector back on track. After the April 22 attack, tourism came to naught. Slowly and steadily, the Centre and the UT government tried to instill confid...